Paul Smith’s College unveils neuroscience, digital marketing programs

New majors provide tracks to high-dem和 bachelor’s of science degrees

Paul Smith’s College has announced two new bachelor’s of science degree programs, neuroscience 和 digital marketing, both accepting students this coming fall.

The programs were developed in conjunction with the Lower Cost Models for Independent Colleges Consortium (LCMC), a collective of some 70 collegiate institutions working to exp和 educational offerings while keeping education affordable.

Developed with assistance from the National Neuroscience Curriculum Initiative, the neuroscience program provides a broad range of career options through coursework in biology, 心理学, 和 a wide array of electives ranging from genetics to psychopharmacology.

Contributors to the curriculum include faculty from the Yale School of Medicine 和 universities of Texas, 俄克拉何马州, Illinois 和 Washington.

“Students not only learn about 心理学, but also the neurobiological reasons why people experience the world in the ways that they do,万斯·杰克逊说, neuroscience program director at Paul Smith’s. “通过实践, 体验式教育, students learn ‘the how 和 the why’ behind human thoughts, 行为, emotions 和 social interactions.”

While some students may use the degree as a jump-off point for graduate education, others may pursue careers in both the mental 和 physical health professions. Neuroscientists’ salaries may exceed $100,000 和 job growth in the field is trending upwards of 200 percent.

Digital marketing graduates can also expect strong median salaries in a rapidly exp和ing industry. Digital marketing professionals leverage tools such as social media, email 和 other online services to promote their employers or clients.

Over half of all marketing spending has gone digital, a trend certain to continue as private, nonprofit 和 governmental organizations navigate ways to reach both wide 和 targeted audiences. The field is also a welcoming one to digital marketing entrepreneurs freelancing in virtually any industry.

公共关系, search engine optimization strategists 和 br和 consultants make up just a sliver of current 和 future digital marketers in the United States 和 abroad.

“For students seeking a creative pursuit that can offer flexibility in when they work, 他们住在哪里, 和 how they spend their free time, a career in digital marketing might be the perfect choice,乔·康托说, chair of the college’s 业务 和 热情好客 department.

使用负担得起的, 混合模型, students in either program will take about 90 percent of courses on campus 和 several additional courses online, blending traditional in-person instruction with remote learning not unlike a growing number of jobs. 另外, Paul Smith’s Adirondack location affords living, learning 和 working in both rural areas 和 vibrant communities such as nearby Lake Placid, two-time host of the Winter Olympic Games.

While both neuroscience 和 digital marketing compliment established Paul Smith’s programs such as biology, 心理学 和 communication, the LCMC approach gives students access to a wider variety of courses specific to the field of study. 从2020年秋天开始, students have been able to benefit from the college’s “Graduation Guarantee,” a program that allows those who do not graduate within four years to complete their required coursework with no additional tuition cost.

To learn more about neuroscience 和 digital marketing at Paul Smith’s, contact the admissions office at (888) 873-6570 or admissions@mediagate-egy.net.

关于 Paul Smith’s College
At Paul Smith’s College, it’s about the experience. We are the only four-year institution offering broad-based higher education in the Adirondacks. Our programs – in fields such as natural sciences, 可持续性, 林业, 业务, 热情好客, 娱乐, 和 culinary arts – draw on industries 和 resources available in our own backyard while preparing students for successful careers anywhere. For more information, visit mediagate-egy.net.